Getting the word out about your online business can be a tiring climb up what seems like an un-climbable mountain.

Online advertising can cost thousands. Offline advertising can cost tens of thousands.

That said, for pure effectiveness in getting people to come to your site, nothing beats a newspaper. If you can get your site address in a newspaper, you’re practically guaranteed traffic.

So what do you do if you can’t afford to buy a newspaper ad?

Easy! You create an interesting story about your site and submit a press release!

I’ve done press releases for things that are barely newsworthy that have gotten national press and created tons of traffic. As long as you have a bit of a hook to your story, you’ve got a good chance of getting published.

The best way to get a press release published is to target your local media first. People love a ’small town boy/girl makes good’ type story.

So how do you get started on this?

Well, starting with a well-written guide on how to create and send a press release along with a database of practically every newspaper in Canada and the US is a good start.

And what do you know? You can find that all right here: PressReleases.ca

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